Is Your Marketing Even Working? Here’s How to Tell (Without Getting a Marketing Degree)
Most businesses waste money on marketing.
They spend a lot of money on Facebook Ads, Google, SEO, and email—yet they can’t confidently answer one question:
👉 “Is any of this actually working?”
And honestly? Most don’t know—because marketing platforms aren’t built to make that easy. Let’s simplify it.
Here’s how to find out what’s working, what’s not, and where your money’s going.
Step 1: Know What Success Looks Like
Before you can measure anything, you need to define success.
That doesn’t mean “awareness” or “more exposure.” It means clear, measurable outcomes:
Leads: phone calls, form submissions, appointments
Sales: purchases, booked services, deposits
Traffic: more people walking into your location or visiting your site
If your goal isn’t clear, you’ll never know if you’re making progress.
Step 2: Focus on the Right Signals (Not the Fluff)
Marketing platforms love showing you vanity metrics:
“You reached 15,000 people”
“Your post got 200 likes”
Cool. But did you make money?
Here’s what actually matters based on your goal:
→ If you want leads:
Did people call you?
Did they fill out a form or book something?
→ If you want sales:
Are you making more than you’re spending?
Are people completing purchases?
→ If you want visibility:
Are people finding your business when they search locally?
Are your ads showing to the right people?
Don’t get stuck tracking everything. Just track what matters to your bottom line.
Step 3: Understand Why Most Tracking Falls Apart
Here’s the truth: tracking is broken for most small businesses.
Your analytics aren’t set up right
You’re not using UTM links or pixels
You’re relying on random numbers from ad platforms
And it’s not your fault. These tools weren’t made for business owners—they were made for marketers.
That’s why at 6d Agency, we simplify the data and connect the dots for you—so you always know what’s working, and where to invest next.
Step 4: Check In Daily, Weekly, Monthly
Marketing isn’t “set it and forget it.”
Often, you should be asking:
What’s bringing in real results?
Where are we wasting money?
What do we need to tweak or double down on?
This doesn’t mean you need a full report every week. But you do need clarity on what’s driving action—and what’s just noise.
Step 5: Want a Simple Way to Know Where You Stand?
We built a free AI tool that breaks it all down for you.
✅ What’s working
✅ What’s not
✅ Where you’re losing opportunities
✅ What to fix first
It’s fast, easy, and designed for busy business owners—not marketing pros.
👉 Try the Free Marketing Analyzer Tool
Or, if you want to talk it through with someone who can actually explain it in plain English:
👉 Schedule a free consultation
The Bottom Line
Most businesses don’t need more marketing—they need better direction.
If you’re not sure what your marketing is doing, chances are… it’s not doing much.
Let’s change that.
